As new brands continue to mushroom each day, new forms of marketing have also begun to emerge. In spite of inbound marketing being in vogue today, press releases are one promotional strategy that cannot be easily dispensed with. Especially with the emergence of modern media, the potential of press releases has reached new horizons to give businesses and individuals the media breakthrough to gain the visibility they aspire for.
While some businesses prefer to take care of their press release writing and distribution requirements independently, it is advisable for those starting a new venture to seek the help of a professional with expertise in press release services, including writing and distribution, which can help the business and individual reap multiple benefits:
- It is an Indispensable Public Relations and Marketing Tool
A press release can be one of the best and most cost-effective public relations and marketing tools when crafted properly and distributed carefully. It can be especially beneficial for new companies and individuals interested in building their visibility among their target audience. It is therefore important to craft a press release keeping the brand goals in mind. Press releases are written from an objective point of view, similar to news, and are therefore a way to guarantee the information published about products, companies, events, or policies. Moreover, press release distribution, even the paid ones, is an investment with long-term benefits.
- It Can Help Take Control of the Narrative
The first-ever press release was created keeping this particular goal in mind; before negative stories about the Pennsylvania Railroad in the aftermath of the Atlantic City train wreck of 1906 went berserk, Ivy Lee released a press release that acted as a direct statement to journalists, inviting them to the scene for open communication. Lee’s version impressed them so much that many of them printed the story verbatim. Even today, a press release remains the best way for brands and individuals to articulate what’s important to them, their intentions, and what makes their products unique, and respond to claims that others may have made about them or the company and its services.
- It is an Effective Means of Reputation Management
While media releases pertaining to announcements get the most attention, the other type of press release that can gain widespread coverage is a consumer alert release, distributed to alert the public about recalls, security breaches, and safety concerns, among others. They are usually informative in nature and deal with hard facts.
- It Helps Improve the SEO of the Press Release
Be it keywords, or the website’s image descriptions, alt tags, content, links, and citations – SEO comprises each aspect of the website and an optimized webpage. A press release can directly boost the SERP results of the company when its URL ranks higher. In this scenario, press release distribution companies are the best options for a brand as they are familiar with the nooks and crannies of the industry and can provide them with the best possible SEO solution and guidance for a flawless press release.
- It Helps Boost their Social Media
Press releases can positively impact the social media presence of a brand because they are often shared on social media platforms and thereby generate massive engagement from followers.
With the abundance of digital platforms, online press releases have become the most relied medium for the public, stakeholders, and interested parties to gain access to any form of company news.
