Turbologo is an online service capable of creating unique logos in a matter of minutes. A logo is a company name represented as a text or graphic symbol. The largest players in the world market agree to invest multimillion-dollar budgets in the creation of the main logo of the company, its trademark. It is difficult for a business without a logo to promote its product, receive high consumer appreciation, and form the image of a successful and prosperous enterprise. In a highly competitive environment, the effectiveness of advertising depends primarily on brand awareness and popularity.
The logo performs several functions:
- The main purpose of the logo is the identification of products (services). For buyers and business partners, it evokes clear associations with the company’s product, its quality and style.
- Thanks to the logo, people remember the company. After seeing the advertising of the company’s products, the buyer pays attention to the logo. He recognizes the symbol in retail outlets and purchases products with a high degree of probability.
- The logo reflects the values of the company and encourages customers to purchase its products.
- The trademark helps to increase the loyalty of customers and partners. If the company has managed to create a positive image, people will have pleasant associations at the sight of the trademark. They will strive to buy brand products, conclude profitable deals with the company and recommend it to their friends.
- Companies strive to create their own logo to protect the goods from counterfeiting.
Ways to create a logo
Do you want to create a logo design, but don’t know where to start? In order to develop your personal logo, you will need to choose one of the ways to create it, the features of which are listed below:
- Draw it yourself. When choosing this method, you are not only the owner, but also the creator of your logo.
Order a logo from a designer. To do this, you will need to prepare a technical task and provide in it all the wishes in advance. Next, we are looking for a performer, if they are not among friends, then we use freelance exchanges. - Order a logo from a design studio. This method is almost the same as the previous one, only more pleasant and organized, carries fewer risks regarding the fact that the performer will disappear or the result will not be pleasant.
- Creating a logo through an online editor. This is a simplified and adapted way of developing a label. You do not need to install any specialized image editing applications, just go to the online editor website (for example Turbologo) and get to work: pick up icons, fonts and colors from the database. Then create the logo yourself.
Basic principles of logo development
The following are the basic principles necessary to create the right logo. It is necessary not only to know about these principles, but also to constantly check with them in the process of creating a logo. Then, as a result, you can get a really small design masterpiece.
- In any size, the logo should look high-quality and decent.
- There should be no unnecessary details in the logo, which could distract attention to yourself.
- You need to develop a logo for a specific target audience.
- It is necessary that all its elements are combined with each other in color, size, and shape.
- Just one successful image can say a lot. An image that is able to tell about the mission and the idea of the company will be able to attract consumers, which will eventually make the brand in demand.
Conclusion
Creating a logo is not difficult, but you need to understand that the composition, colors, combinations of shapes may not be perceived by the client the way you want. Therefore, carefully consider each element of the logo, carefully choose the font and color. Don’t clutter up the picture with details — let the logo be as simple and catchy as possible. This way you will reduce the likelihood of making the wrong impression. And logo generators will help you create your own label.
